Two years ago, Allstate bought online auto insurance carrier and internet bubble survivor Esurance in order to better compete with direct auto carriers Geico and Progressive. Over the past six years, Allstate has steadily lost market share while Geico and Progressive have gained. Now, Crain’s Chicago Business reports that Allstate will double-down on the direct insurance business. It will sell its homeowners policies together with Esurance auto policies in order to attract more upscale households with multiple cars and a …
