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Category: Marketing

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Irina Chuchkina, CMO of Thunes

CMO Interview: Irina Chuchkina of Thunes (part two)

In MarketingTags CMO, payments, PRPublish DateSeptember 5, 2023

Thunes is building a proprietary global network of direct connections to local payment brands for an improved and more connected cross-border payment experience. Part one of our interview with CMO Irina Chuchkina is here. Q.      Irina, how are you using data and analytics to improve your marketing? Can you share some of the KPIs you use to manage your marketing efforts? A.      Marketing is both an art and a science. And data is a very important tool that is supporting not just the scientific aspects …

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jim
CMO Interview: Irina Chuchkina of Thunes (part one)

CMO Interview: Irina Chuchkina of Thunes (part one)

In MarketingTags CMO, conferences, paymentsPublish DateAugust 27, 2023

La thune is a French word meaning, informally, money. Thunes is a cross-border payments platform that supports 80 currencies, enables payments to 130 countries, helps to accept 300 different payment methods, and can reach 3 billion mobile wallet …

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jim
CMO Interview with Jennifer Marino

CMO Interview with Jennifer Marino

In Banking, FinTech, MarketingTags Hockey, PFMPublish DateAugust 12, 2020

August 12, 2020 Jen Marino was most recently the Chief Marketing and Customer Officer at Rockland Trust Company, where she led the company’s branding, communications, strategic planning, and customer experience efforts. Rockland Trust is a $11.5 …

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jim

Atidot Brings AI, Machine Learning, Predictive Analytics to the Life Insurance Industry

In Insurance, MarketingTags AI, Plug and PlayPublish DateMay 9, 2018

Founded in 2016, Atidot is an InsurTech solution using artificial intelligence, machine learning, and predictive analytics to help life insurance companies optimize their books of business with actionable business insights. The company has more than a …

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jim

B2B Marketing Advice from Mike Troiano, Newest Partner at G20 Ventures

In Blockchain, Marketing, Venture CapitalTags Boston, CMOPublish DateMarch 27, 2018

Mike Troiano joined G20 Ventures as the third general partner almost a year ago. The Boston-based firm invests in “early traction” stage (late seed/early A), East Coast enterprise software companies. (Here’s a post from a few …

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jim

Tips for Startups on Working with the Media from a Top Tech Journalist

In Marketing, StartupsTags accelerators, CircleLending, heroes of businessPublish DateFebruary 8, 2018

I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication …

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jim

CMO Interview: Dr. Ella Rabener of Scalable Capital – Part Two

In FinTech, Marketing, Wealth ManagementTags CMO, LondonPublish DateOctober 11, 2016

One of the toughest things for any B2C FinTech startup is finding cost-effective client acquisition strategies that scale. At European robo-advisor Scalable Capital, that challenge falls to Ella Rabener, co-founder and CMO. This is the second …

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Effective Uses of Public Relations for Startups

In Marketing, Thoughts & RamblingsTags CircleLending, PRPublish DateMarch 4, 2016

Periodically, I hear a presentation or read a blog post on the topic of public relations for startups. I often feel the advice given is incomplete, or misguided, or one-size-fits-all, or simply wrong. So here is …

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jim

On Branding for Venture Capital & Private Equity Firms

In Institutional Asset Management, MarketingTags Authentic Identity, brandingPublish DateApril 27, 2015

Leaders of private equity and venture capital firms increasingly see a need for marketing. A large majority say, when surveyed, that having a strong brand is important for their firm. This is particularly true in today’s …

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jim

A YouTube Marketing Primer with Pixability

In MarketingTags Pixability, YouTubePublish DateFebruary 11, 2015

Both video consumption and advertising on YouTube are on an impressive trajectory. Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic …

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jim

CMO Interview: Erik Jepson of Personal Capital

In FinTech, Marketing, Wealth ManagementTags CMO, Personal CapitalPublish DateJuly 8, 2014

Personal Capital is in the vanguard of a new wave of startups seeking to disrupt the $10T wealth management industry. Others in this space include Betterment, FutureAdvisor, Jemstep, LearnVest, SigFig and Wealthfront. Each is leveraging technology …

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