FILED UNDER: Insurance, Marketing

Atidot Brings AI, Machine Learning, Predictive Analytics to the Life Insurance Industry

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Founded in 2016, Atidot is an InsurTech solution using artificial intelligence, machine learning, and predictive analytics to help life insurance companies optimize their books of business with actionable business insights. The company has more than a dozen employees and is … READ MORE

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FILED UNDER: Blockchain, Marketing, Venture Capital

B2B Marketing Advice from Mike Troiano, Newest Partner at G20 Ventures

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Mike Troiano joined G20 Ventures as the third general partner almost a year ago. The Boston-based firm invests in “early traction” stage (late seed/early A), East Coast enterprise software companies. (Here’s a post from a few years ago on the … READ MORE

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FILED UNDER: Marketing, Startups

Tips for Startups on Working with the Media from a Top Tech Journalist

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I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication offers visibility and credibility … READ MORE

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FILED UNDER: FinTech, Marketing, Wealth Management

CMO Interview: Dr. Ella Rabener of Scalable Capital – Part Two

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One of the toughest things for any B2C FinTech startup is finding cost-effective client acquisition strategies that scale. At European robo-advisor Scalable Capital, that challenge falls to Ella Rabener, co-founder and CMO. This is the second of a two-part interview. … READ MORE

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FILED UNDER: Institutional Asset Management, Marketing

On Branding for Venture Capital & Private Equity Firms

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Leaders of private equity and venture capital firms increasingly see a need for marketing. A large majority say, when surveyed, that having a strong brand is important for their firm. This is particularly true in today’s investment environment, when competition … READ MORE

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FILED UNDER: Marketing

A YouTube Marketing Primer with Pixability

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Both video consumption and advertising on YouTube are on an impressive trajectory. Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective … READ MORE

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FILED UNDER: FinTech, Marketing, Uncategorized, Wealth Management

CMO Interview: Erik Jepson of Personal Capital

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Personal Capital is in the vanguard of a new wave of startups seeking to disrupt the $10T wealth management industry. Others in this space include Betterment, FutureAdvisor, Jemstep, LearnVest, SigFig and Wealthfront. Each is leveraging technology to deliver effective, low-cost, … READ MORE

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FILED UNDER: Marketing

What You Can Learn About Video Marketing From Top Global Brands

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The video marketing experts at Pixability recently completed a study of what makes video marketing successful. They analyzed the YouTube efforts of the companies making up Interbrand’s Best Global 100 Brands* from 2012 to see what can be learned from … READ MORE

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