Jen Marino was most recently the Chief Marketing and Customer Officer at Rockland Trust Company, where she led the company’s branding, communications, strategic planning, and customer experience efforts. Rockland Trust is a $11.5 billion community-oriented commercial bank serving eastern and … READ MORE
COMMENTS [ 0 ]Category Archives: Marketing
Atidot Brings AI, Machine Learning, Predictive Analytics to the Life Insurance Industry
Founded in 2016, Atidot is an InsurTech solution using artificial intelligence, machine learning, and predictive analytics to help life insurance companies optimize their books of business with actionable business insights. The company has more than a dozen employees and is … READ MORE
COMMENTS [ 0 ]B2B Marketing Advice from Mike Troiano, Newest Partner at G20 Ventures
Mike Troiano joined G20 Ventures as the third general partner almost a year ago. The Boston-based firm invests in “early traction” stage (late seed/early A), East Coast enterprise software companies. (Here’s a post from a few years ago on the … READ MORE
COMMENTS [ 0 ]Tips for Startups on Working with the Media from a Top Tech Journalist
I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication offers visibility and credibility … READ MORE
COMMENTS [ 0 ]CMO Interview: Dr. Ella Rabener of Scalable Capital – Part Two
One of the toughest things for any B2C FinTech startup is finding cost-effective client acquisition strategies that scale. At European robo-advisor Scalable Capital, that challenge falls to Ella Rabener, co-founder and CMO. This is the second of a two-part interview. … READ MORE
COMMENTS [ 0 ]Effective Uses of Public Relations for Startups
Periodically, I hear a presentation or read a blog post on the topic of public relations for startups. I often feel the advice given is incomplete, or misguided, or one-size-fits-all, or simply wrong. So here is my take on how … READ MORE
COMMENTS [ 0 ]On Branding for Venture Capital & Private Equity Firms
Leaders of private equity and venture capital firms increasingly see a need for marketing. A large majority say, when surveyed, that having a strong brand is important for their firm. This is particularly true in today’s investment environment, when competition … READ MORE
COMMENTS [ 0 ]A YouTube Marketing Primer with Pixability
Both video consumption and advertising on YouTube are on an impressive trajectory. Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective … READ MORE
COMMENTS [ 3 ]CMO Interview: Erik Jepson of Personal Capital
Personal Capital is in the vanguard of a new wave of startups seeking to disrupt the $10T wealth management industry. Others in this space include Betterment, FutureAdvisor, Jemstep, LearnVest, SigFig and Wealthfront. Each is leveraging technology to deliver effective, low-cost, … READ MORE
COMMENTS [ 2 ]CMO Interview: Anthony Marino of thredUP
ThredUP launched in Boston in 2009 as a place to swap outgrown children’s clothing with other parents. Today, people sell gently-used children’s, teens’, and women’s clothing directly to thredUP, and buy directly from thredUP. It’s now a giant online shop … READ MORE
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