Thunes is building a proprietary global network of direct connections to local payment brands for an improved and more connected cross-border payment experience. Part one of our interview with CMO Irina Chuchkina is here. Q. Irina, how are you using data and analytics to improve your marketing? Can you share some of the KPIs you use to manage your marketing efforts? A. Marketing is both an art and a science. And data is a very important tool that is supporting not just the scientific aspects …
Category: Marketing
La thune is a French word meaning, informally, money. Thunes is a cross-border payments platform that supports 80 currencies, enables payments to 130 countries, helps to accept 300 different payment methods, and can reach 3 billion mobile wallet …
August 12, 2020 Jen Marino was most recently the Chief Marketing and Customer Officer at Rockland Trust Company, where she led the company’s branding, communications, strategic planning, and customer experience efforts. Rockland Trust is a $11.5 …
Founded in 2016, Atidot is an InsurTech solution using artificial intelligence, machine learning, and predictive analytics to help life insurance companies optimize their books of business with actionable business insights. The company has more than a …
Mike Troiano joined G20 Ventures as the third general partner almost a year ago. The Boston-based firm invests in “early traction” stage (late seed/early A), East Coast enterprise software companies. (Here’s a post from a few …
I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication …
One of the toughest things for any B2C FinTech startup is finding cost-effective client acquisition strategies that scale. At European robo-advisor Scalable Capital, that challenge falls to Ella Rabener, co-founder and CMO. This is the second …
Periodically, I hear a presentation or read a blog post on the topic of public relations for startups. I often feel the advice given is incomplete, or misguided, or one-size-fits-all, or simply wrong. So here is …
Leaders of private equity and venture capital firms increasingly see a need for marketing. A large majority say, when surveyed, that having a strong brand is important for their firm. This is particularly true in today’s …
Both video consumption and advertising on YouTube are on an impressive trajectory. Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic …
Personal Capital is in the vanguard of a new wave of startups seeking to disrupt the $10T wealth management industry. Others in this space include Betterment, FutureAdvisor, Jemstep, LearnVest, SigFig and Wealthfront. Each is leveraging technology …