I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication offers visibility and credibility that can be impossible to duplicate in other ways. For many startups, an investment in public relations will be the most cost-effective marketing expenditure they make. I’ve written before that positive press coverage drove both customer acquisition and investor interest …
