Thunes is building a proprietary global network of direct connections to local payment brands for an improved and more connected cross-border payment experience. Part one of our interview with CMO Irina Chuchkina is here. Q. Irina, how are you using data and analytics to improve your marketing? Can you share some of the KPIs you use to manage your marketing efforts? A. Marketing is both an art and a science. And data is a very important tool that is supporting not just the scientific aspects …
Tag: PR
Periodically, I hear a presentation or read a blog post on the topic of public relations for startups. I often feel the advice given is incomplete, or misguided, or one-size-fits-all, or simply wrong. So here is …