Efforts to bring low-cost, unbiased investment advice to the masses are nothing new. You could date those efforts to the birth of the U.S. mutual fund industry early in the last century. The wealthy could afford private investment counsel, but who, they asked their advisors, would manage money for their maids? I kid you not. Those requests led the firm of Scudder, Stevens & Clark to start the first no-load mutual fund in 1928. It was a way, one managing …