I talk to a lot of startups and most have little idea about how journalism works (or worse, as in the case of HQ Trivia, they have terrible ideas). But positive coverage in a respected publication offers visibility and credibility that can be impossible to duplicate in other ways. For many startups, an investment in public relations will be the most cost-effective marketing expenditure they make. I’ve written before that positive press coverage drove both customer acquisition and investor interest …
Tag: CircleLending
Periodically, I hear a presentation or read a blog post on the topic of public relations for startups. I often feel the advice given is incomplete, or misguided, or one-size-fits-all, or simply wrong. So here is …
Since 2004, the nonprofit Center for Financial Services Innovation (CFSI) has been on a mission to improve the financial health of all Americans. With funding provided by the Ford Foundation (a founding sponsor), Amex, BofA, Cap …
In Banking, Startups, Venture CapitalTags BBVA, CircleLending, NeoBanks, Simple, startups, venture capitalPublish Date
Last week, BBVA announced that it is buying Simple for $117 million. It’s easy to think of reasons why this acquisition appeals to BBVA. It’s not for assets and deposits. Yes, the 100,000 tech-savvy early adopters …
The Q2 PwC MoneyTree Report came out last week showing that investment activity by corporate venture arms is on the upswing. Corporate VCs participated in nearly 16% of venture deals in the second quarter. I have …